Skip to main content

Case Study

The Newbury

The Return of an Icon

The Newbury Boston is a historic building that was originally the first-ever Ritz Carlton Hotel. Sitting at the corner of Newbury and Arlington, it overlooks the oldest park in the country, Boston Common. During a two-year reno with world-renowned designers, The Newbury Boston was slated to reopen in May 2021 with a whole new brand identity with a rich history to tell.


With the intent to introduce a relaxed sense of luxury while modernizing the century-old property, The Newbury Boston team engaged VERB to build a conversion-focused website platform and booking engine application that matched the stylish new look of the brand.

Key deliverables

  • Website design and development
  • Integrated booking platform
  • Paid digital media strategy and implementation