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Case Study

Super, Natural British Columbia

British Columbia’s untamed nature speaks to the soul. How do you connect the dots between this breathtaking reality using digital platforms? We believe the Destination BC web platform is the single most important consumer touch point, next to the destination experience itself. The HelloBC website is designed and built to evolve as technology and consumers do. We’ve developed an experience that’s intuitive, offering travel info and inspiration in a way that makes sense to the visitor. It’s mobile first and video first, ensuring an excellent and immersive user experience, no matter what device the visitor is using. The platform delivers a personalized experience and drives exposure for the destination, increased business for its partners, and increased conversions.


The single most important marketing objective is to support visitation to the province by creating awareness, engaging the potential visitor with immersive story-driven content, and then carefully providing them access to the accommodations, experience providers, and locations that specifically meet their needs and interests.

Key deliverables

  • Website design and development
  • Technology strategic counsel
  • Email marketing strategy
  • Search engine optimization
Surfers along the beach in Tofino, British Columbia
Mountains in the distance in British Columbia
Aerial view of downtown Vancouver
Sarah Waters on Weaver Peak, Monkman Provincial Park, just south of Tumbler Ridge
Dining at The Vanilla Pod Restaurant at Poplar Grove Winery with views of Okanagan Lake and Penticton.
A pod of Orcas; coastline.
BC Ale Trail, Whistler, BC