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Case Study


A World of Unforgettable Experiences

The Xanterra Travel Collection (XTC) plays the role of Destination Marketing Organization for a full portfolio of sub-brands ranging from The Grand Canyon Railway to The Oasis at Death Valley and Windstar Cruises. Xanterra’s marketing role is to drive measurable results for the overarching collection of travel brands, in addition to generating qualified website traffic, leads, and engagement for the full brand portfolio. To achieve these goals, VERB developed an integrated marketing strategy with a heavy focus on social media to boost awareness and drive engagement.


Our goal is to increase awareness for the entire Xanterra portfolio and showcase the unique and extensive travel offering from their partner brands.

Key deliverables

  • Website design and development
  • Brand development and direction
  • Social media strategy and management
  • Paid digital media
Death Valley Inn at dusk
Grand Canyon Railway
Yellowstone at dusk
Grand Canyon
The Ranch at Emerald Valley, Broadmoor