Keep up to date with Internet Marketing Trends & Articles subscribe now

The Albert at Bay Suite Hotel and Best Western Victoria Park Suites in Ottawa came to us with many challenges. Their Web sites were just not perform – not a single meeting inquiry, online reservations were at a stale mate and only a scattered email subscription came through here and there.

VERB worked with the hotels to understand their objectives and what aspects of the business were necessary to develop online. It was imperative that potential hotel guests, meeting planners and all segments of the target market be able to experience everything the hotel has to offer and take action through making a secure online reservation, booking one of the many exciting hotel packages or contacting the hotel through its targeted lead generation touch-points. Today bookings are flowing in, meeting requests are non-stop and every time we check there is someone opting in to receive email updates from the properties – and it’s only been a few weeks. From the proven results to date and the satisfaction expressed by our client, our hard work is paying off. It’s the little details that make a big difference! Immediate results that have been seen by the client include:

• Online RFP'S have gone up 300%
• Actual room nights booked have gone up 250%
• Overall online revenue is up by 250%
• Guests are calling each property telling the client how amazing the new Web sites are

From the client:

"We recently chose VERB Interactive to develop and redesign Web sites for both of our downtown Ottawa hotels. We had existing Web sites, but were looking to completely reinvent our online presence. The team at VERB went well beyond our expectations in many ways.

VERB gained a great understanding of who we were and what our goals were. They did all this by never setting foot in either of our hotels. Since the launch of our new sites in December of 2005 our Web site traffic has gone up, and our product is being represented in a much better manner then before."

Roger MacKinnon
Director of Sales & Marketing
Albert at Bay Suite Hotel and Best Western Victoria Park Suites

Visit the new Web sites by following the links below:

The Albert at Bay Suite Hotel - http://www.albertatbay.com/

Best Western Victoria Park Suites - http://www.victoriapark.com/

To stay up-to-date with the latest happenings at VERB, industry trends, and marketing tips join the VERB.

« back

© 2006 VERB Interactive. All Rights Reserved.