VERB Interactive, a full-service internet marketing agency located in downtown Halifax, NS is proud to reveal its latest online project; a complete redesign of the existing Pebble Beach Resorts Web site. Pebble Beach Resorts, a world-renowned golf resort in Pebble Beach, Calif., recognized a need to conceptualize, design and create a user-friendly site that would raise online capabilities to the quality of service the brand was known for. After much work, VERB converted the existing Web site into a visually compelling site, creating an innovative and high-quality online experience that would exceed early expectations after just five weeks following launch.

Upon receiving the Pebble Beach Resorts account, VERB launched into an immediate in-depth exploration of its new client, which included competitive reviews, search marketing research and behavioural assessment of existing Web site through analytics. A multi-disciplinary team of internet strategists, creative designers and Web developers worked closely on the project, combining their varied knowledge to push the boundaries of Web design to create the right online experience for the target market. Mixing existing, traditional content and new, groundbreaking online features, the new PebbleBeach.com would improve the site’s functionality and be the hub of all its interactive marketing initiatives.

Design elements were focused on ease of navigation and improving online capabilities. Drop-down menus were incorporated to enable users to find the information about the resort experience and destination quickly and easily. Visually compelling images were integrated to provide a thorough view of Pebble Beach Resorts and the surrounding area. An online planning tool was also developed, allowing users to plan an upcoming trip to Pebble Beach Resorts, check availability of select golf courses and accommodations, and make an online reservation request. To assist in the site’s functionality and interactivity, an interactive map, hole-by-hole course tours, online shopping and free e-cards were also integrated within the site’s design and development.

Initial recommendations were tailored to account for market viability and technological capabilities within Pebble Beach Resorts. This resulted in a Web site that stretched Pebble Beach Resorts in new directions while maintaining the integrity of the brand. In just five weeks, the new online presence has been well embraced by the online market.

You can visit the new Web site at: www.PebbleBeach.com

Over the last five plus years Ed and I have had the pleasure to work with a plethora of clients in the travel and hospitality industry. The motivation for starting VERB was to focus on working on projects that we would enjoy, while also continuing to build upon relationships we’ve both forged over our thirteen years in the interactive marketing industry. It was that simple and thankfully we’ve been working at full throttle since day one of opening our doors.

As I was reviewing copy for the new site it really hit me hard how many great projects we’ve had the opportunity to work on. More importantly, I smiled thinking about the great relationships and, honestly, friendships that I have developed with clients across the US, Canada and the Caribbean. For this I am eternally grateful, as clients saw our capabilities and trusted us since day one to deliver strong online marketing solutions to help them take their business to the next level.

To our longtime friends and clients in Florida, New Jersey, Wyoming, California, Illinois, Connecticut, South Carolina, New York, Washington and throughout the Caribbean – we are very thankful for the opportunity to showcase your destinations, resorts and travel services to the world. The same being said for our colleagues at home in Prince Edward Island, Nova Scotia, New Brunswick and throughout Ontario. Without great clients and great relationships I would not enjoy what I do, and VERB would not be where we are today.

To the ever growing team at VERB and all of our partners, without the countless hours of work, dedication and understanding (yes, I can be a bit demanding and have been known to have high expectations of everything) we would not be where we are today. Thank you for putting up with the crazy times, the tight deadlines and for always over delivering on everything that you do.

2010 promises more big news from the VERB camp that we are very excited about. Several seeds were planted in 2009 that are about to sprout so we look forward to sharing these new ventures with you. Until then, we plan to continue to deliver award winning solutions to our clients, keeping our relationships and having fun.  We hope you enjoy the first draft of our new Web site (our first Web site really…) and enjoy learning more about what we’ve been up to.

Cheers,
Andy MacLellan
Partner, VERB Interactive